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Meet our crew
Meet our crew
We’re rolling out CrewHero with landscaping crews across New England. Want in? Sign up for early access, test it out, and help shape the tools that make your workday easier.
We’re rolling out CrewHero with landscaping crews across New England. Want in? Sign up for early access, test it out, and help shape the tools that make your workday easier.
Dave Fairburn
Founder & CEO
From mowing lawns to leading crews, managing operations, and scaling North Point Outdoors to 120+ team members with 99% retention and $20M AR, we learned one thing—success starts with happy frontline teams. By reducing daily chaos, addressing their needs, streamlining communication, and equipping them with the right tools, we eliminate the frustrations that drive them away. CrewHero was built for the men and women who lace up their work boots and make it happen every day. Underserved by CRMs, whiteboards, and group texts, they are the backbone of a landscape operation—CrewHero is here to support them.
Dave Fairburn
Founder & CEO
From mowing lawns to leading crews, managing operations, and scaling North Point Outdoors to 120+ team members with 99% retention and $20M AR, we learned one thing—success starts with happy frontline teams. By reducing daily chaos, addressing their needs, streamlining communication, and equipping them with the right tools, we eliminate the frustrations that drive them away. CrewHero was built for the men and women who lace up their work boots and make it happen every day. Underserved by CRMs, whiteboards, and group texts, they are the backbone of a landscape operation—CrewHero is here to support them.
Andrew Pelkey
Cofounder & Advisor
Andrew is the Co-Founder and COO of North Point Outdoors, leading operations and team development. His focus on efficiency and culture has helped grow the company into a top New England landscape firm. Andrew’s hands-on leadership drives streamlined processes and exceptional service. As a hands-on operator of the process that became the basis of CrewHero, Andrew is passionate about supporting the industry with our features and mission.
Andrew Pelkey
Cofounder & Advisor
Andrew is the Co-Founder and COO of North Point Outdoors, leading operations and team development. His focus on efficiency and culture has helped grow the company into a top New England landscape firm. Andrew’s hands-on leadership drives streamlined processes and exceptional service. As a hands-on operator of the process that became the basis of CrewHero, Andrew is passionate about supporting the industry with our features and mission.
Geo Guidetti
Cofounder & CTO
The technical backbone of CrewHero, Geo built the platform from the ground up, blending smart systems with human-centered technology. With over a decade of startup experience and a background in mechanical engineering, he designs solutions that are simple, sustainable, and built to help people—not exploit them. When not building, he’s chasing fresh powder on his snowboard, exploring new places, or battling with tangled cables.
Geo Guidetti
Cofounder & CTO
The technical backbone of CrewHero, Geo built the platform from the ground up, blending smart systems with human-centered technology. With over a decade of startup experience and a background in mechanical engineering, he designs solutions that are simple, sustainable, and built to help people—not exploit them. When not building, he’s chasing fresh powder on his snowboard, exploring new places, or battling with tangled cables.
Peter Jones
Cofounder & CPO
As the designer and architect of CrewHero’s user experience, Peter is passionate about turning complex operations into intuitive, seamless interactions. With over a decade of experience building products that have helped thousands of small businesses grow, he brings a rare blend of UX, game design, and operational efficiency. He lives in the heart of New England with his wife, and two kids. Together they maintain the charm of a 1913 homestead.
Peter Jones
Cofounder & CPO
As the designer and architect of CrewHero’s user experience, Peter is passionate about turning complex operations into intuitive, seamless interactions. With over a decade of experience building products that have helped thousands of small businesses grow, he brings a rare blend of UX, game design, and operational efficiency. He lives in the heart of New England with his wife, and two kids. Together they maintain the charm of a 1913 homestead.
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© CrewHero Inc 2025. All rights reserved
© CrewHero Inc 2025. All rights reserved
© CrewHero Inc 2025. All rights reserved