Standing on Top of the CRM Tower

When Growth Creates Distance Instead of Support

By Dave Fairburn, Co-Founder, CrewHero & North Point Outdoors

CRM software is one of the greatest tools we’ve ever used.

No question about it.

It gave us the structure to grow, track leads, manage clients, automate follow-ups. It helped us win bigger jobs, organize our sales pipeline, and streamline the customer side of our business.

It’s the platform we stood on to grow.

But here’s the thing no one tells you:

The taller that platform gets, the smaller it starts to feel.

Until one day, it hits you:

You’re standing on top of your business —

like you're perched on the spire of the Freedom Tower.

Alone. Exposed. No railings. Just wind and fear.

You look around and think:

“I just scaled my way to the loneliest, scariest place imaginable.”

CRMs Grow Clients — Not Confidence

The CRM gave me clients.

But it didn’t give me clarity.

It didn’t help me assign crews.

It didn’t help me track repairs.

It didn’t help my frontline get ready each morning.

It didn’t keep me from working at 9pm to remember which crew leader borrowed the extra compactor.

And it certainly didn’t stop the frustration when plans changed and no one knew.

It’s like I climbed this massive tower with a great view… but forgot to build stairs, walls, or handrails on the way up.

And now I’m standing here.

Looking down.

Realizing how fragile the whole thing really feels.

You Shouldn’t Feel Alone at the Top

If your CRM helped you grow, that’s great.

But what if your team is still stuck in the mud below?

• Still using whiteboards to manage 15 trucks

• Still texting schedules that get missed or misread

• Still relying on one person to “remember everything”

• Still losing trust every morning when plans change without notice

You grew. But your systems didn’t.

And now, you’re carrying it all on your shoulders — feeling like the only one who sees the whole picture.

It’s not the CRM’s fault. It’s just not what it was built for.

This Is Where CrewHero Comes In

CrewHero lives beneath the CRM.

It’s the foundation layer — the one that actually connects your people to the work.

• Crew assignments? Live. Visible. Synced.

• Repairs? Logged, tracked, followed-up.

• Time-off requests? In the system. Not on paper slips.

• Team links? Shared in one place. Not texted and forgotten.

Your CRM helps you scale sales.

CrewHero helps you support your team — the people making those sales real every day.

Final Thought

I’m not knocking CRMs. We still use ours. It’s critical.

But let’s be real:

Growing your business without grounding your team is a recipe for burnout.

If you’ve ever felt like you climbed too fast…

If you’ve ever felt alone at the top of your own company…

If you’ve ever thought, *“this can’t all live in my head forever”…

Then it’s time to build the foundation that makes the tower safe — not just tall.

That’s CrewHero.

We’re not trying to replace your CRM.

We’re here to make sure you never have to stand at the top alone again.

— Dave